
Client: CloudOlive
Industry: Technology/Startups
Region: Australia (primary), with Global Operations
Services Provided: Intellectual Property, Corporate Governance, Fundraising Support, Employment Law, Employee Stock Ownership
Plan (ESOP) Advisory
Background
CloudOlive began as a promising startup, initially supported by a large law firm. As they expanded, the need for a more intimate and long-term legal partnership emerged. Clearly Legal, renowned for its specialized legal services for growing businesses, became their chosen partner to navigate this journey.
Since 2020, Clearly Legal has meticulously safeguarded every aspect of CloudOlive’s legal interests. The following examples highlight some of their extensive and proactive support.

Challenges and Solutions
Intellectual Property
Challenge:
• Protecting CloudOlive’s intellectual property in a competitive global market
Solution:
• Advised on and facilitated a corporate restructure to isolate IP assets within a holding company, drafting a water-tight IP licensing agreement between the holding and operating entities.
• Ensured contractual protection of CloudOlive’s IP with the drafting of robust SaaS terms and solid negotiation of unfavourable customer terms;
• Successfully secured multiple trademarks in Australia and overseas;
• Successfully countered a trademark opposition in the EU.
Fundraising and Contractual Negotiations
Challenge:
• Legal intricacies in multiple rounds of fundraising, requiring delicate negotiations.
Solution:
• Offered strategic legal advice and negotiation support, ensuring CloudOlive's interests were paramount in share subscription and nominee agreements, most recently in a round 2, $750,000 capital raise.
Employee Stock Ownership Plan (ESOP)
Challenge:
• Implementing an ESOP as a tool for employee motivation and retention.
Solution:
• Provided strategic advice on establishing an ESOP, ensuring alignment with CloudOlive's growth objectives and
compliance with relevant laws.
Testimonial
Adam Ross, CEO, CloudOlive
"Partnering with Clearly Legal was a pivotal decision for us. It was incredibly reassuring to have a dedicated lawyer who was not only well-versed in our industry but also readily accessible and responsive. This allowed me to shift my focus away from legal concerns and more towards strategic growth and innovation. From establishing our ESOP to managing international trademarks, Clearly Legal provided seamless and cost-effective legal support, empowering our team to drive our business forward."
